Google Ships Gemini Spark to Pro Subscribers as Musk Pitches Grok 4.5 on Price

The agent platform war is splitting along two axes — Google betting on always-on background execution, xAI betting on speed and cost — with both openly benchmarking against Fable.

Google is widening the rollout of its personal background agent. @GeminiApp confirmed that "Gemini Spark is now also starting to roll out to Google AI Pro subscribers in the U.S." Spark's pitch is persistent, background execution — an agent that works on your behalf between sessions rather than only when prompted — which puts it squarely in the always-on category that the Claude workflows in this issue are also chasing.

Unlock the full briefing

Get every story in today's briefing, the full archive, and the daily AI intelligence brief.

All stories today

Full archive

Daily brief

Cancel anytime. Payments powered by Stripe.