Grok Moves to Give Creators Exact Control Over AI Video Length

An incoming Grok Imagine feature lets users set precise video durations — a small change that signals AI video is maturing from novelty clips toward production-grade tooling.

Grok is working on letting users choose the exact duration of videos generated through Grok Imagine, according to @nima_owji, who tracks unreleased features. On its face this is a minor UI addition. In practice, duration control is one of the small, boring features that separates a toy from a tool.

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