Gucci Will Unveil an AI-Created Fashion Collection on Thursday

Gucci teased its upcoming Primavera event with a two-word qualifier that would have been unthinkable from a luxury house two years ago: 'Created with AI.'

Gucci announced that its Primavera fashion event, scheduled for February 27, was "Created with AI," as @gucci posted with characteristically minimal explanation. The teaser is short on details but long on implications — a top-tier luxury house publicly crediting generative AI in its creative process rather than hiding it.

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