The 'AI-Free' Premium: Writers and Businesses Bet on Human-Made as a Selling Point

A viral post from a bestselling author calling AI-assisted writers "hacks" and growing calls for human-made branding suggest a counter-movement is crystallizing.

Author C.J. Tudor didn't mince words. "If you use AI to brainstorm ideas for your book... you are a hack and a fraud. You are not an author," @cjtudor wrote in a post that went viral. The sentiment is polarizing but increasingly mainstream among creative professionals who see AI-assisted work as fundamentally different from — and lesser than — human-created work.

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